Should you start a small business with your best friend?
Should you start a business with your friend? Hmm, itâs a tricky question, but one definitely worth thinking seriously about, because most business partnerships that start in friendship seem to end in tears.
That might sound melodramatic, but when I think back to all the business⨠partnerships that Iâve come across over, say, the last 10 years (which⨠would be more than 200 businesses, although some barely got off the⨠ground) only a handful emerged unscathed.
Thatâs not to say donât do it. Having a business partner can be fantastic. If⨠you find the right person, then youâll have a better business than if you⨠go it alone. And itâll probably be more fun too.
But just because someone is your friend, doesnât mean sheâll make a good business bedfellow.
When people ask me whether they should go into business with their friend, I⨠get them to answer these questions. Itâs not an exhaustive list, but I⨠know that if many of the business partners whoâve had a rocky ride had â¨answered these before theyâd started, they probably would have done⨠things differently.
1. Do we want the same things out of the business?
âAre we in this business for the same reasons?â is, to me, the biggest â¨question. I think you need to get really honest about what you want/need â¨the business to do for you in terms of money and what you are prepared â¨to invest in terms of time. If thereâs a bigger purpose to the business⨠that you both believe in and are motivated by (helping people in some â¨way), so much the better.
Being in business for the same reasons will help you get through the wobbly⨠times when the business seems to be sucking your time without giving you⨠enough in return. And it will help you navigate the tricky times, such⨠as when you or your business partner starts or expands her family.
2. Do we have the similar values?
Itâs often hard to articulate oneâs values, but really itâs just about â¨the way you do things and within that, what you hold as important.
A small example is time-keeping. Some people are obsessed about being on â¨time to places, other people couldnât give two hoots. If time keeping â¨is important to you, itâs one of your values.
In a business sense, you and your potential business partner may have quite⨠different values â you may be pernickety about quality while she just⨠wants to get the job done and out of the door. These differences feel⨠pretty minor to start off with, but they become increasingly irritating⨠the more you work together. Not unlike, some may say, a marriage.
3. Do we have different but complementary skills?
Thereâs no point in going into business with someone whoâs good at the same⨠things as you, and lousy at the stuff youâre lousy at. You want to find â¨someone who can do the bits you canât.
If youâre a marketing/sales person you might want to join forces, for â¨instance, with a numbers/operations type. Some of the best partnerships â¨Iâve ever seen are where a quiet and studious technology geek joins up⨠with a sociable marketing maven. As friends you wouldnât put them â¨together, but as business partners they are amazing.
4. Do we talk straight with one another?
Finally, can you tell your friend exactly what youâre thinking, without worrying about hurting her feelings?
Many of the business partnerships I know that failed did so because the â¨partners couldnât talk to each other about the less-than-pleasant stuff.⨠Small things grew into big resentments because they werenât discussed⨠and knocked on the head early enough.
And finallyâŚ.
My last piece of advice would be this. If youâre keen to have a business⨠partner, work out all the characteristics you would like that partner to⨠have, then go looking for someone whoâs got them. If that person turns⨠out to be your friend, fabulous. If not, then in the long run youâll be â¨happier having kept the friendship and business separate.
This article first appeared on The Business Bakery blog.
Julia Bickerstaff advises small businesses through her consultancy The Business Bakery and is the author of How to Bake a Business.
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