Travel demand to Asia soars: Bali and Japan top the list


Australians flocked back to Asia in the first two weeks of 2023. Photo: Getty
Dreaming of soaking up the sun on Kuta Beach? Or perhaps exploring the bustling, neon alleyways of Shinjuku is more your speed?
According to recent data from Webjet, youâre not alone in your wanderlust. Bali and Japan were the most popular Asian destinations.
Australians flocked back to Asia in droves over the first two weeks of 2023, with flights to our Asian neighbours making up 42.6 per cent of all international bookings.
Flights to Denpasar accounted for 34.7 per cent of all bookings to Asian destinations. Tokyo came in second with 9 per cent of bookings, followed by Singapore at about 7.6 per cent.
But the Asian travel love doesnât stop there. The top 10 Asian destinations booked by Australians also include Phuket, Bangkok, Manila, Ho Chi Minh City, New Delhi, Osaka and Kuala Lumpur.

Tokyo with its vibrant food culture and shopping remains popular with Australians.
Itâs clear that Asia has plenty to offer, and Aussie holidaymakers canât get enough.
According to Webjet, the average booking lead time for travel to Asia is 96 days, with the average trip lasting 14 days. This suggests that many Aussies are trying to get the most out of their time abroad by planning ahead.
Gordon Tanner, national sales and marketing manager for travel agent Bali Tours, told The New Daily that Aussies love Bali because of the short flight, culture, beaches and food.
He said that across the industry travel agents have been talking about bringing on more staff to meet demand.
âThings have started to really step up, weâre trying to get more staff to fit certain roles. And looking to the next couple of months, it is going to be really busy,â Mr Tanner said.
âWeâve been getting bookings from lots of families [going to Bali] but also couples wanting to get away for a romantic holiday,â Mr Tanner said.
In addition to its picturesque beaches, many Australians go to Bali looking for more than just food and lodging â and can find that through various wellness centres on the island.
Japanâs appeal
Yoko Tanaka, executive director, Japan National Tourism Organisation said since Japan eased travel restrictions in October last year and has been a huge surge in interest.
âIn recent months, the increase in flight options to Japan has further fuelled the demand for travel â and frequency is still set to increase by major airlines over the coming weeks and months.â
Ms Tanaka said the appeal of Japan lies in its difference.
âWe can offer experiences that canât be found anywhere else in the world. Whether you are a foodie looking to hit the city streets to discover Japanâs culinary scene, an adventure seeker looking for thrills and snowsports on majestic snowy mountains, or you enjoy exploring Japanâs rich and unique history and culture â itâs all here.â
Some of the best prices currently available for return economy flights to Asia in February are:
- Melbourne to Denpasar for $630
- Melbourne to Tokyo for $965
- Melbourne to Phuket for $750
- Melbourne to Bangkok for $750
- Melbourne to Singapore for $550.
âItâs great to see that Australians are continuing to prioritise travel to Asia,â said David Galt, CEO of Webjet OTA.
âThe popularity of destinations such as Bali and Tokyo highlights the diversity of experiences available to travellers in the region, while the lead time and trip duration data suggests that many people are planning ahead and making the most of their time away.â
Flight prices are indicative, recently found by customers and may vary.Â
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