ICC tournaments to go behind Amazon Prime paywall in Australia

Australia's World Cup and Test Championship defences will be shown exclusively on Amazon Prime. Photo: Getty
Australiaâs World Test Championship and ODI World Cup defences will be shown exclusively on Amazon Prime Video.
The streaming platform has secured the broadcast rights in Australia for all menâs and womenâs International Cricket Council (ICC) tournaments.
Foxtel/Kayo broadcast the entire recent ODI World Cup, while the Nine Network screened only Australiaâs games.
The move comes just days after the federal government reaffirmed its commitment to sport anti-siphoning measures.
Tweet from @ICC
Communications Minister Michelle Rowland last week introduced laws to Parliament updating anti-siphoning measures that would require free-to-air services to be offered first refusal for important sporting events.
âAll Australians regardless of where they live, or what they earn, should have the opportunity to enjoy free TV coverage of iconic sporting events,â Rowland said.
ICC boss Geoff Allardice welcomed the partnership with Amazon.
âWe are very excited to be entering a new four-year partnership with Prime Video for ICC cricket rights in Australia,â he said in a statement.
âThe recently concluded menâs World Cup has highlighted the interest and passion for ICC events across the globe, and especially in Australia where cricket fans have enjoyed the recent success of their menâs and womenâs teams.
âWe look forward to working with Prime Video Australia to provide an innovative coverage of world-class cricket to more fans in Australia.â
The partnership between the ICC and Amazon will begin in January.
âOver the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the gameâs biggest prize, on demand, on the device of their choice â exclusively on Prime Video,â Prime Video Australia and New Zealand boss Hushidar Kharas said.
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