LIV Golf chief Greg Norman eager to invest in Australian game

Greg Norman was coy about any broadcast deal the last time he was asked. Photo: AAP
Greg Norman has emerged as the great white hope of Australian golf after promising a World Series Cricket-style revolution for the game Down Under.
Norman says Australiaâs battling touring professionals will be among the big winners out of his appointment as chief executive of LIV Golf, a majority Saudi-funded consortium that will pump $US200 million ($270 million) into the Asian Tour over the next decade.
With Golf Australia wiping out much of the summer program, including consecutive Australian Open menâs and womenâs championships, many players have had to give up their careers or survive on JobKeeper to ride out the pandemic.
But while heâs copped backlash from some quarters for his latest crusade, Normanâs pledge could offer a lifeline for many touring battlers in Australia.
Here's that good news you've all been waiting for! đ¤Š
A ground-breaking series of 10 new marquee events will be staged annually on the Asian Tour over the next 10 years, representing a total commitment of over US$200million to support playing opportunities and prize funds. đď¸ââď¸âł
â Asian Tour (@asiantourgolf) October 29, 2021
The former world No.1 and two-time major champion wants to splash money into the game like Kerry Packer did for cricket in the 1970s.
âIt would be delinquent of me, as the CEO of LIV Golf investments, not to give Australia an equal opportunity to host an event in some way, shape or form,â the Great White Shark told Australian Golf Digest magazine.
âThatâs not to say there wonât be a host of other stakeholders putting their hand up too.
âBut thereâs huge potential in Australia.
Queenslandâs former world No.1 golfer Greg Norman insists the launch of a new 10-tournament series on the Asian Tour is not a âdirect attackâ on the PGA Tour.https://t.co/XklPJFnRvW
â InQueensland (@InQldMedia) November 4, 2021
âIâm obviously very patriotic. My old coach, Charlie Earp, once told me that when I go away my biggest responsibility was the game of golf.
âMy second responsibility was my country and my third was myself.
âYou only have to go back over my history of coming home to support the Aussie tour as much as I possibly could to know how highly I regarded that notion â thatâs the responsibility you have as a leading player.â
LATEST: We asked Adam Scott what he thought about a rival golf league to the PGA Tour. True to form, Australia was at the front of Scottâs mind. Do you agree?@GolfDigest #AdamScott #Golf #GregNorman https://t.co/c3dDeYvYa6
â Australian Golf Digest (@GolfDigestAU) November 4, 2021
But the US-based legend has no plans to tinker with the very fabric of golf in his native country. He merely wants to provide exciting new opportunities for his compatriots.
âTake Kerry Packer, as an example,â Norman said. âWhat Kerry did for cricket was just amazing.
âHe gave players more opportunities to play and make money. What happened? The truest form of the game â Test cricket â held its values and remained the most sought-after format players wanted to play in.
âAll Kerry did was enlarge the sandbox and gave the sport better opportunities.
âWhen you see that, in its most simplistic form, thatâs what should and will happen with golf â weâll give these guys a bigger sandbox they can all play in.â
-AAP
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