ASIC cracks down on school banking amid CBA Dollarmites criticism

The corporate watchdog is to investigate school banking programs, amid increasing concerns about the vested interests of the banks in schemes they say are designed to education children about money.
ASIC announced its review of the primary school programs on Thursday.
âTransparency around school banking programs is important,â deputy chair Peter Kell said.
ASIC wants to understand the motivations and behaviours around school banking programs to ensure they ultimately serve the interests of young Australians, and to enable school communities to have an understanding of the potential impact of these programs.â
The investigation comes weeks after the Commonwealth Bankâs Dollarmites club, which has operated across Australia for decades, was singled out at the banking royal commission for exploiting its program to market its brand to kids.
Earlier this month, Queenslandâs Department of Education was forced to reveal to the ABC that the CBA had paid it $400,000 to run the Dollarmites program in the stateâs schools.
ASIC said financial literacy education was a vital part of the Australian curriculum, ensuring children learned about the value of money, the cost of living, compound interest, how to identify a scam, choose a mobile data plan and start a business.
âIt is essential that young people develop the knowledge and the skills they need to engage effectively with financial products and services,â it said.
âAttitudes and behaviours around money can be shaped from an early age and education is a key component to support stronger financial capability and to better prepare young people to manage financial decisions throughout their life.â
What is school banking?
School banking programs allow banks to offer deposit accounts to students.
These students are encouraged to open accounts and make ongoing deposits into their accounts at the school.
Banks say the programs promote the importance of savings. But critics say giving unfettered access to kids through Dollarmites allows the CBA an unfair advantage of holding on to them as potential customers into adulthood.
One Victorian customer told The New Daily that their child received a platypus-shaped piggy bank, chocolates and lollies in the welcome pack after signing them up to the program.
Dollarmites was recently named among the winners of Choiceâs 2018 Shonky awards.
ASICâs review will investigate how the programs are marketed to schools communities, how students engage with the programs at school and after graduation, and assess the programsâ benefits and risks.
Mark Jones, general manager of the Commonwealth Bankâs retail arm, said the bank fully supported initiatives that promoted financial literacy.
âWe welcome the announcement by ASIC to review school banking programs in primary schools,â he said.
âParticipation in CommBankâs 87-year old school banking program is voluntary for schools and parents.
âCommBank does not charge fees or market credit products to any customers under 18 years old.â
The review is expected to be complete by mid-2019.
The New Daily has asked ASIC for a full list of school banking programs under review.
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