The phone Samsung hopes can bring users back into the Fold


Samsung is back in the game with an uneventful Galaxy Fold relaunch and now the Z Flip. Photo: Getty
When you fall flat on your face, itâs what you do next that matters most.
You can scamper and hide and keep your head down until the next person falls over.
Or you can pick yourself up, brush yourself off, and pull off a triple-summersault back-flip in front of a watching audience.
In April last year, Samsung bit the dust hard when it released its much anticipated foldable Galaxy smartphone â which had a tendency to break and crack along the all-important fold.
The laughter was loud. The jokes were many.
If your $2,000 Samsung fold breaks in half, do you get 2 $1,000 Samsung phones? pic.twitter.com/gRPyXo4BIK
â Rob (@RobLudacer) April 19, 2019
With the manufacturerâs exploding Galaxy Note 7Â not yet a distant memory, it couldâve been all over for Samsung.
But they bounced back. They quietly re-released the Fold in September and then made quite the splash this week with the Galaxy Z Flip.
Yep, some smart cookie in a boardroom said, âHang on, why donât we just fold it this way?â and voila â youâve got the new must-have phone.
The flip opens up like a clam, rather than out like a butterfly, and stands up against Motorolaâs revamped Razr for the novelty phone factor.
Samsung has revealed its second folding phone, the Galaxy Z Flip. The new foldable features a new & improved hinge, 3 cameras, and a $1,380 price tag. Do you think the Flip will be more popular than the Motorola Razr? @SamsungMobile #eramedia #Samsung #tech pic.twitter.com/qHmry1kdsm
â era. Media (@eradotmedia) February 13, 2020
By early comparisons, the Z Flip is looking to be the slightly better buy, with better cameras, more storage, a faster processor and a lower price point. (When we say âlower price pointâ please note that still means $2225 for the Razr and $2047 for the Z Flip.)
- Related story: Google Pixel 3a reviewed
The Razr is available to order in Australia now, and the Z Flip dropped on Valentineâs Day.
So while we wait for the Z Flip test phone to trickle down the line into our laps, hereâs a trip down memory lane, to when TND was given a re-launched Galaxy Fold to play with in December.
Wait â is that a phone? Hanging out with the Galaxy Fold
The unboxing of the re-launched Samsung Galaxy Fold takes place in The New Dailyâs office with great fanfare.
Weâre all poor, clumsy journalists with cracked iPhones â being in the presence of a $3000 phone (yep, thatâs the pricetag) is a rare event, let alone being allowed to hold and use it.
The first impressions are, itâs huge. When you fold it out in all its glory, the main screen is 7.3 inches. That means youâve really got to be wary of what content youâre accessing in public, because every man and his dog can see your screen.
(The crease is noticeable, but itâs not bothersome just yet. The light glare off the custom OLED screen however, very bothersome.)
You can use the Fold unfolded or folded: the latter has a (comparatively) wee little 4.6-inch touchscreen that you can still do everything on, just in miniature. Itâs cute.
Whatâs cool
Just straight up, the Fold is impressive. I have to chaperone a 10-year-oldâs birthday party. Iâm more popular than the cake and lolly bags put together.
Even adults are impressed. I canât pull it out in public without a stranger asking: âWait â is that a phone? Can I hold it?â
Side note: the Fold makes for an excellent wingman.
The cameras are excellent. All six of them.
The front cover is a 10MP selfie camera, inside thereâs another 10MP selfie plus an 8MP depth camera, and on the back you get a 16MP ultra-wide, a 12MP wide-angle and a 12MP telephoto. Phew.
If you owned this phone and had enough money leftover to go on a holiday, youâd destroy the âgram with your vacay shots.
The options the Fold gives its user are great. The flexibility (get it?) of being able to swap between a full screen and an easy-access screen is fantastic.

When itâs closed up, you can still access all the Foldâs features on a smaller front screen. Photo: Getty
I love the full screen on my morning commute â its tablet-like functionality allows me to jam out some work and get a head start on my day. When itâs closed, the front screen means I can reply to texts, check the time or quickly Google something without unfolding the whole thing and attracting the paparazzi.
Not being the gaming type myself, a colleague road tests a few games on it. Apparently the graphics are excellent, and itâs generally âreally, really sickâ to wile away hours on.
I also dig the battery life (Iâm averaging 36 to 48 hours between full charges) and the fact I can juice up the supplied Galaxy Pods through wireless charging.
Whatâs less than cool
The Fold is bloody heavy. More than 270 grams, to be exact. One of my first thoughts when I picked it up was, âDamn this would hurt if you dropped it on your faceâ.
I inevitably dropped it on my face and got a small bruise on my right cheekbone.
Because of its weight, the Fold isnât the most ergonomic thing to use for long periods. It hurts oneâs wrist. Seriously, if I used it for more than the two weeks I wouldâve had to go to a physio.
Itâs also really big, even closed up. Phones donât fit in girlsâ jeans as it is. This one barely fits in my handbag.

You can almost ignore the Foldâs flaws for how good its cameras are. Almost. Photo: Samsung
The light glare on the inside screen has already been whinged about. The Fold packs facial and fingerprint recognition to unlock it. But because of where the face sensor is (centre top) and the fingerprint sensor (the slimmest darn side button) itâs a bit of a hindrance to unlock if itâs sitting flat on oneâs desk.
Yeah, I know, First World problem. But this is a First World phone, dammit â $3000.
Iâm an Apple girl. Always will be. So try as I might get past the frustration that is an Android operating system, I canât help but feel the OS has been rushed to fit into the Fold without being properly thought out and customised.
Worth it?
For $3000? No. Towards the end of the two weeks I can already feel the Fold starting to lag. Thereâs too much going on for it to sustain peak performance with the hardware itâs been given.
I also have serious doubts about the longevity of its screen. Even though Samsung fixed the faults in the original design that led to cracks, it still doesnât feel 100 per cent break proof.
But it does excite me for the next generation of smartphones. The versatility of the two screens was a massive bonus, and I did miss that when I went back to the always-flat iPhone.
For now, even with the Z Flip, just admire from afar â this is just the beginning of foldable phones.
Wait to see what Apple does with the tech.
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