Great moments in one-star customer reviews
The point of the internet is that it gives everyone a voice. Much like a family barbecue, however, thereâs always the odd person you shouldnât look in the eye.
Nowhere is this more evident than in Amazon.comâs infamous Customer Reviews. Founded as a bookselling website in 1994, Amazon now sells almost anything to anyone, with more than $17 billion in net sales in the quarter ending September 2013.
Part of the siteâs power lies in its customer reviews, which allow anyone to rate products between one and five stars and leave comments. Itâs a powerful aspect of online shopping â everyone can put their heads together and share the truth about items shoppers wonât hold in their hands until after purchase.
As a highly-visible site of digital democracy, the forum has unsurprisingly grown into a place of protest. One-star reviews â that is, bad reviews â have become a way of making points beyond âbuyer bewareâ, all in the spirit of re-appropriation that has launched a thousand memes. Of course, some one star reviews are worth noting for the hilarity alone.
The Conservative Revolution, by Cory Bernardi
When right-wing Liberal Senator Cory Bernardi used his book The Conservative Revolution to attack ânon-traditionalâ families and supporters of abortion last month, it sparked a nationwide debate. Hundreds took to Amazon to express their disagreement through the unlikely lens of a book review whether theyâd read it or not.
âAfter catching me reading this, my dog divorced me. These are views that would be right at home in the Deep South of the USA or the Southern Baptists. They are not even Conservative views.â -Sandra M.
Cristal For Her Ball Pen, by BIC
BIC released a line of pens âfor herâ in 2010. The softly coloured writing implements featured a thin, diamond engraved barrel âdesigned to fit a womanâs handâ. Judging from the online reaction, though, women had been doing just fine with existing pens, and bristled at a marketing ploy that implied otherwise.
âI didnât even have my illicit writing implements for an hour before they were discovered and confiscated by my husband.â -EveryGirlEver
Humans of New York, by Brandon Stanton
Humans of New York is an internet sensation, especially on Facebook. where it has upwards of three million fans. Photographer Brandon Stanton takes great photos of people he meets in the streets of New York and uploads them alongside anecdotes from his subjects that are funny, heartfelt and revealing.
The sum total of all this is an unvarnished look at one of the planetâs most vibrant cities through the lens of its disparate population and a reminder that, despite our differences, were all humans. Of course, you canât please everyone.
âThis book is awful. The man simply took pictures of random people and makes money from it. It is completely shallow and has no value to it whatsoever. I am completely dissapointed (sic) by this purchase and the new york times for suggesting something so awful. This is a horrible author and this book should be burned by the fires of hell.â -BookLover1
Durable View Binder with 2-Inch Slant Ring, by Avery
During a 2012 presidential debate, Republican candidate Mitt Romney answered a question on pay equality by attempting a display of feminism, saying he had actively sought out qualified ladies and returned with âbinders full of womenâ.
As the unfortunate turn of phrase elicits an image of Romney leafing through pages of tiny women held securely in a folder, it failed to have the desired effect. Reviews for binders started popping up across Amazon as people poked fun at the whole thing.
âMy binder failed to contain even one woman even though I was told I could fill it with women. The test woman had no trouble slipping free of the rings and fleeing my basement. Do not recommend.â â Kid Kyoto
All In: The Education of General David Petraeus
The âPetraeus Scandalâ broke in November 2012 when the public learned that CIA Director and retired Four Star General David Petraeus and Paula Broadwell â an intelligence officer and his official biographer â were having an extramarital affair.
The scandal, involving as it did clandestine emails, sex, code names and the cloak-and-dagger players of a Hollywood film, captured public attention before ultimately leading to the directorâs resignation. Of course, it also called into question Petraeusâ biography, written by Broadwell, which provided fertile ground for pun-laden commentary.
âWow!! Great book written by an âembeddedâ reporter. Appropriate title about the general being âall inâ. Great little story about his nickname âpeachesâ. Also, a plethora of information regarding his âsurgeâ. Nothing like pure, untainted journalism.â â PG Pug
Womenâs Wave Rider 16 Running Shoe, by Mizuno
In June 2013, Democratic Texas Senator Wendy Davis stood for 13 hours during a marathon filibuster to stop a bill aimed at restricting abortions. Support for her cause came from an unlikely corner â a flood of reviews for the colourful running shoes she had worn. Many skewered the issue of reproductive rights with a single star.
âI tried on a pair at the local mall and suddenly Texas Republicans started telling me what to do with my genitals. They started explaining reproduction to me like I was a seventh grader. Unfortunately, being male, I had no way to shut the whole thing down. Iâm so confusedâŚâ  â Joshua Jones
Sinfully Black 15x Deep Dark Bronzing Tanning Lotion 8.5 Ounce, by Australian Gold
âI purchased this product about a week ago and when it arrived, the seal had already been cut (very cleanly I might add). I used the lotion anyway and it was definitely not the real stuff. I believe it was transplanted with something cheap and watered down. Avoid buying from Green Web Inc.â â RedHairedTrev
Thereâs no greater point being made here. Someone received lotion in the mail, decided it had been tampered with, and rubbed it all over their body.
People have to know.
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