Five years on from the day Australian cars died
To celebrate its fifth birthday, The New Daily is looking back at some of the people who made news in our first year. Former Holden factory worker Denis Masters is the fifth and final of our Newsmakers: Then and Now
Denis Masters remembers well that fateful day of December 11, five years ago, when he saw speakers and a stage being set up on the lawns outside Holdenâs South Australian factory.
âThis is not looking good. Thereâs something happening,â he thought to himself.
The Waterloo Corner resident, now 42, had good reason to be worried. A day earlier, treasurer Joe Hockey had dared Holden to stop making cars in Australia. âEither youâre here or youâre not,â Mr Hockey thundered from Canberra.
The words echoed in Adelaide.
Holdenâs workers were told to down tools and gather on the lawn. The factory was to shut. It was the beginning of the end of car manufacturing in Australia. Ford and Toyota soon followed.
As they heard the news, workers began crying, hugging, swearing.
âWe were shocked. Did that really just happen?â Denis recalls.
âAnd then the anger and the uncertainty. What am I going to do now?â
Some workers had clocked on at the factory for 40 years. Some families had multiple generations â fathers, uncles, brothers, cousins â all there at the same time.
For Denis, his dream of a comfortable retirement was shattered. Over 12 years at the plant, he had worked his way up from production operator to shop steward.
âWhen I had my uniform on before I went to work, people would look at me and go, âDamn, Iâd love to work thereâ,â he says.
âI thought, Iâm going to be here for life. Iâll do my time. Iâll slowly work my way up the ranks. Weâll have a lovely home and Iâll be able to retire nicely.
âThat all ended in December 2013.â
The worst was yet to come, with the first wave of forced redundancies in May 2015.
âThey didnât get enough volunteers, and so we had to watch the boss walk around and tap someone on the shoulder and say, âSorry, youâre being made redundant todayâ.
âI canât describe the horrible anxious feeling. People were vomiting.â
Since the Elizabeth factory officially closed last year, Denis â who spent 16-and-a-half years there â has seen first-hand the good stories and the terrible.
As outreach officer at the Australian Manufacturing Workers Union, it is his job to track where each of the laid-off Holden workers has ended up.
âWe have had suicides since the closure. I know of two. One is too many.â
On the very last day of manufacturing, October 20, 2017, there were about 1200 workers left. It has now been 13 months since they received redundancy packages.
For some, money is running out.
The average Holden worker of 15 years would have walked away with a payout around $100,000, or roughly 64 weeksâ pay, Denis says. That package included sick leave, annual leave, unused RDOs and a service bonus.
It may sound like a lot, but the average Holden worker has taken 54 weeks to find full-time work. And they are ineligible for unemployment benefits for 64 weeks.
âWe might like to think there isnât age discrimination, but there is and itâs never going to disappear. That is just a fact,â Denis says.
The closure has taken a heavy toll on families. Many partners have had to increase their hours or do paid work for the first time.
Denisâs beautician partner, Vanessa, has had to up her hours from part-time to almost full-time, and expand her services from hair and nails to spray tans, eyelashes and wedding makeup.
Their new working hours have impacted family time with their daughters, aged 13, 16 and 19.
Like many of the workers, Denis is angry at the government.
âThree car makers, early in December 2013, were asking for $500 million over 10 years, which worked out to around $7 per employee in the industry,â he says.
âThat money wouldâve supported us until 2020, at least. And the government refused.â
He reserves special criticism for Joe Hockey.
âHe should be bloody held accountable, mate.
âOne of the top things on his and Tony Abbottâs list was manufacturing in this country. Turns out, it was a hit list.â
But Denis also accepts the market was changing, and that Holden had decided to target family drivers over petrol heads.
At its peak, in the early 2000s, the plant was making more than 800 Holdens a day. By 2013, it had dropped to just over 400 â and only around 300 were selling. The factoryâs car park was piling up with unsold vehicles.
âThey changed the whole platform of the car. The Holden Commodore was a rear-wheel drive, V6 or V8 vehicle, renowned to be quite sporty. It could tow the caravan or the boat around. A big Bathurst winner.
âNow, weâve got a smaller version. Itâs a front-wheel drive, four cylinder or V6. Thereâs no V8.
âThe carâs excellent. But itâs for a different group of people. An HSV owner will never buy one.
âIf youâre a Camry driver, youâll like the new Commodore.â
Denisâs contract ends in December. Heâll probably be out of work over Christmas, and he canât receive welfare for a few more months.
His daughters are starting to ask questions.
âItâs not just me that Iâm worried about because Iâll have bread and water if I need to,â he says.
âBut try telling that to a 13-year-old girl.â
Is there any work going in your office, he asks. Perhaps he isnât joking.
âIâll move the whole family.â
This is the fifth and final part of  The New Dailyâs âNewsmakers: Then and Nowâ series. Catch up on part one, part two, part three and part four here.
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