Flat white conquers the world
The introduction of the Aussie flat white coffee is being credited with leading the fastest quarterly sales growth for Starbucks in America in eight years.
Starbucksâ Chief Financial Officer Scott Maw said in an interview, the frothless flat white helped boost the companyâs second quarter sales for 2015, after it introduced the drink in January.
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The popularity of the flat white in the USA is an âendorsement of Australiaâs evolving cafe sceneâ and Starbucksâ adoption of the Down Under style drink âhas caught on abroadâ, according to Bloomberg.
The success of the beverage in the USA, Asia and also parts of Europe is encouraging baristas from around the world to come to Australia for training, according to Bloomberg.
âRaj and Sharon Sidhu quit their steady public-service jobs in Singapore last year to open a cafe in the city-state,â they report.
For an edge, they spent a month learning the trade in Sydney, because âthatâs where our gurus areâ, Mr Sidhu said.
Bloomberg is reporting that Australiaâs $4billion coffee drinking market âdevours more fresh beans per person than any other countryâ
London cafe owner Peter Hall, from Australia, told Bloomberg, âweâve perfected how to make a good, strong, milky coffeeâ.Â
Both Melbourne and Sydney claim to have invented the flat white coffee in the 1980s, however earlier in 2015 a New Zealand barista says they started the craze.
âA Wellington flat white is a failed cappuccino,â says the story. The flat white is the âgreatest contribution to the worldâs cuisine since the pavlovaâ.
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