ASIC review prompts calls for regulation of buy now pay later industry


Many shoppers have benefited from buy-now-pay-later platforms. But others have experienced financial hardship. Photo: TND
Consumer advocates are calling for greater regulation of the buy-now-pay-later industry after corporate regulator ASIC found one in five users were regularly skipping meals to avoid late payment fees.
ASICâs widely anticipated review found that 21 per cent of users had missed a payment and 20 per cent had gone without or cut back on essentials due to overspending.
As a result, 15 per cent had taken out additional loans to pay off their BNPL debts â prompting consumer groups to warn that self-regulation doesnât work.
The corporate regulatorâs latest industry update found the total amount of credit extended to BNPL users over 2018-19 almost doubled compared to the previous financial year.
Transaction numbers also spiked by 90 per cent, rising from 16.8 million in 2017-18 to 32 million over the following 12 months.

Source: ASIC
ASIC said BNPL services, which do not require credit checks, encouraged some users to overspend and fall into serious indebtedness â contrary to their marketed benefits as a budgeting tool.
âSome consumers who use BNPL arrangements are experiencing financial hardship, such as cutting back on or going without essentials (e.g. meals) or taking out additional loans, in order to make their buy now pay later payments on time,â the report said.
And younger shoppers were overrepresented in that cohort.
âA school of hard knocksâ
Roughly half of all users who took out an additional loan or skipped on essentials to afford their overextended spending were aged between 18 and 29.
RateCity research director Sally Tindall said the report confirmed two pitfalls associated with BNPL: Impulse buying and overspending.
âYoung people are turning to BNPL services ahead of credit cards and they are learning about the world of credit through these platforms, and thereâs no question it becomes the school of hard knocks for some people,â Ms Tindall told The New Daily.

Source: ASIC
And although some avoided late fees by meeting repayments, she said the report showed how unregulated use of BNPL services could have devastating knock-on effects.
ASIC found of those customers who missed payments due to their BNPL use, 44 per cent missed regular household bills, 32 per cent missed credit card repayments and 22 per cent missed mortgage repayments.
âSome platforms will soon be in a unique position where they could send customers alerts when they are going to overspend as they partner with banks on savings accounts â itâs just a matter of whether they choose to do this,â Ms Tindall said.
Report shows need for regulation: Consumer advocates
BNPL providers including Afterpay, Zip and Flexigroup all applauded the findings in statements released on Monday, citing their built-in limits on late fees as evidence they acted in consumersâ best interests.
However, consumer groups said the reportâs findings were clear evidence that further regulation was needed.
Financial Counselling Australia CEO Fiona Guthrie said Australia requires an âeven playing fieldâ on credit, suggesting BNPL providers should fall under the National Consumer Credit Protection Act.
âIf it looks like a duck, and quacks like a duck, it is a duck. BNPL is credit and should be regulated like other credit products,â Ms Guthrie told The New Daily.
âWeâre talking about 20 per cent of the people surveyed admitting theyâre going without meals and other living essentials just to make their repayments.
âThis is terrible and highlights the need for proper regulation.â
FCAâs recent Rank the Banks report found 45 per cent of financial counsellors said at least half of their clients have BNPL debts.
But ASIC, which also oversees regulation of credit products offered by banks and lenders, stopped short of suggesting new consumer protections were required.
Rather, it said will impose its own âdesign and distribution obligationsâ from October 2021, which requires BNPL platforms to take steps to ensure their products are only targeted to appropriate customers.
Tweet from @GemmaActon
And it also encouraged providers to implement new checks and balances in a voluntary code of conduct, which is expected to be implemented in March.
âPolicy and regulation of the buy now, pay later industry remain a matter for government and, ultimately, the Parliament,â ASIC said.
It comes after Liberal senator Andrew Bragg last week told the Australian Financial Review that regulating the emerging BNPL industry risked âhacking to death fintech innovationâ.
Consumer Action Law Centre CEO Gerard Brody, however, told The New Daily it was âconcerningâ that a lack of regulation had created the foundations for over-indebtedness, particularly among young people.
With the Coalition also hoping to unwind responsible lending laws in the new year to stimulate the economy, Mr Brody held concerns that ASICâs preference for providers to self-regulate could entrench usersâ financial woes as BNPL use continues to rise.
âBecause itâs unregulated, BNPL will rarely show up on a credit report â so moving lending to focus on credit risk rather than affordability risks over-indebtedness,â Mr Brody said.
âIndustry self-regulation that doesnât cover all providers will be a problem â weâre seeing new providers each week, yet the proposed industry code only covers eight businesses and its standards are unknown.â
- National Debt Helpline: 1800 887 887 or visit ndh.org.au
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