Makeup giant Sephora to open in Melbourne
Popular French makeup store Sephora will open in Melbourneâs CBD just in time for the Christmas shopping frenzy.
The companyâs Melbourne Central store will open its doors âbefore Christmas 2015â according to a statement issued this morning.
â˘Â The chain about to change the face of Australia
⢠Face value: Australians paying hefty premium for cosmetics
Sephora already has one Australian store in Sydneyâs Pitt Street Mall, with plans to open another Sydney store in the Macquarie Centre in September.
The makeup giant was founded in Paris in 1970 and now has 2000 stores worldwide.
It is owned by luxury brands conglomerate Louis Vuitton and Moet Hennessy (LVMH).
After the Sydney storeâs December 2014 opening, many criticised the company for failing to live up to its promise to end price gouging in Australia.
In an attempt to ânot undercut local retailersâ, the storeâs prices were more or less in line with those offered in the United States.
Price comparisons conducted by Fairfax media at the time revealed some products were even being marked up, on top of the added cost of currency conversion.
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