Gwyneth Paltrow an Blake Lively better make room, another female star has joined the ranks of celebrity homemakers.

Wild star Reese Witherspoon launched her lifestyle site Draper James on Tuesday as a clear competitor to Paltrow’s Goop and Lively’s Preserve.

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Draper James is billed as an online lifestyle and retail portal promising “grace and charm” inspired by Witherspoon’s southern roots.

“Draper James is all about the grace and charm I was raised with in Nashville, Tennessee. In the south you can never be too kind, too gracious or too well dressed,” the 39-year-old says in a welcome video on the site.

“You only get one life, so let’s make it pretty … please.”

The website’s name is a combination of the surname’s of Witherspoon’s beloved grandparents, Dorothea Draper and James Witherspoon.

Items for sale include embroidered cocktail napkins for US$85 and US$98 baby blankets.

The website also features a section titled “love, Reese” which showcases snapshots from Witherspoon’s home and work life, along with a series of “Southernisms” inspired by the actress’s hometown.

Paltrow started the lifestyle trend back in 2008, when she launched her oft-criticised website and weekly newsletter Goop.

Lively followed suit in 2014 with the launch of her also Southern-inspired Preserve, which she used to announce her pregnancy.